Continuing Brand Awareness Throughout Your Residential Processes
Key Highlights
Innovative
Create and design
Agile
Quick and Easy
Unique
Stand out messaging
Fluid
Messaging and branding
Region
Industry
Beds
Active Since
Product Highlights
Integrations
Cedar Fair Entertainment Company is one of the largest, regional amusement park operators in the United States and Canada. Cedar Fair was StarRez’s first non-higher education customer, utilizing the StarRez platform to innovate their staff housing across 7 of their parks. They initially went live with their flagship park, Cedar Point, which houses 3,200 residents during their summer season operations and whilst they continue to implement StarRez across their remaining sites which off housing.
Cedar Fair collectively hires 40,000+ associates across all of their parks each summer. Being the second largest J-1 international student host in the US, bringing around 2,500 students from 40 different countries to work each year, housing is a high priority for Cedar Fair and ensuring that all workers have a place to stay is essential to their operations.
Customers who use their portals for multiple purposes, such as events, different sites and/or campuses can benefit from having specific branding for each instance. The Multi Theme URL allows customers to generate a unique URL for each brand/theme on their Portal and residents can be directed accordingly to the branded portal.
“With having a different theme for each park, we can route users based on the park theme to customize the experience for our residents. When residents access the Portal, we have the reassurance they are navigating their specific brand based on values in the database, such a category ID, or even based on the site theme they are navigating.”
Richard Miller - Business Support Analyst – Cedar Fair
Implementation
The Multi theme URL was implemented by Cedar Fair’s super user in collaboration with their in-house marketing team to ensure that all of the correct graphics, colors schemes and logos were used. They then set up vanity/short URLs so that users could use a simple URL to be redirected to their themed site.
“Overall, the implementation process was very simple. Multi Theme URL is small but mighty!”
Richard Miller - Business Support Analyst – Cedar Fair
Anyone who has multiple properties, locations or campuses would benefit from the Multi Theme URLs. Being able to change logo’s or colors on the portal to match different sites or operations is simple but highly effective and provides a more friendly atmosphere as well as a connection to the specific brand that’s represented.
